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Is it time to update your definition of an Ideal Client?
This week's coaching session includes an updated version of our ideal client profiling exercise. The goal of this worksheet is to help you identify your ideal client relationships and refine your definition of an ideal client. Once this is done, you are in a better position to offer your top relationships a higher level of attention and convert them into advocates of your practice. In turn, you are better able to structure your prospecting and referral activities to take advantage of this unique aspect of your business. . . . (to read the remainder of this article, please log in below.)
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