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Niche Market Assessment Tool
As a financial advisor, it is critical that you know your niche market. Defining your niche is an essential step in prospecting success. Without understanding your ideal market, you cannot strategically invest your limited time, energy, and marketing dollars. You also need to know if your niche is the best possible market for your practice. You do not want to waste resources marketing to the wrong market. This assessment will tell you if you have selected a specific niche market and whether you have found one that will be ideal for you. The results will give you an indication if you are well underway with your niche market identification or whether you should go back to the drawing board. . . . (to read the remainder of this article, please log in below.)
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